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FYBSc - Tools for Content Creation
1) What does the term "LUT" stand for in color grading? (2marks)
a)Light Undertone
b)Look-Up Table
c)Linear Unit Transition
d) Low Ultra Tone
2)What is influencer marketing? (2marks)
a) A type of marketing where celebrities are hired to promote products on TV
b) A strategy where brands collaborate with popular individuals on social media to promote products
c) A form of email marketing
d) A person who is a Screen Dancer
3) Which of the following platforms are most commonly used for influencer marketing?(2marks)
a) Facebook, Instagram, YouTube
b) LinkedIn, Google+, MySpace
c) Email, SMS, MMS
d) Cartoon Network and Nickelodeon
4) Why is identifying a niche important for content creation?(2marks)
a) It helps to cater to a specific audience.
b)It allows for random topic selection.
c) It ensures content is irrelevant.
d) It makes content creation more expensive.
5)Why is identifying a niche important for content creation? (2marks)
a)It helps to cater to a specific audience.
b)It allows for random topic selection.
c) It ensures content is irrelevant.
d)It makes content creation more expensive.
6) What is a green screen used for in video production?(2marks)
a)To apply filters to a video
b) To create a background that can be replaced with other visuals
c)To reduce noise in audio recording
d) To change the frame rate of a video
7) Which of the following is NOT a video file format? (2marks)
a) MP4
b) AVI
c) MOV
d) PSD
8) Which tool in video editing software is used to adjust the brightness, contrast, and color of a clip? (2marks)
a) Crop tool
b) Color correction tool
c) Text tool
d) Audio mixer
9) What is the purpose of 'Instagram Stories'?(2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
10) What is a 'social media content calendar'? (2marks)
a) A schedule for posting content on social media platforms
b) A tool to track competitors' posts
c) A calendar that marks social media holidays only
d) A diary for recording personal events
11) Which type of content is best for visual storytelling on social media?(2marks)
a) Text-only posts
b) Email newsletters
c) Infographics and videos
d) Spreadsheets
12)What is the main benefit of using 'Facebook Insights' for a business page? (2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
13)What role do 'followers' play in social media marketing?(2marks)
a) They decrease the visibility of posts
b) They are irrelevant to marketing efforts
c) They form the primary audience and potential customers
d) They only provide technical support
14) What is the purpose of 'Instagram Stories'? (2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
15) Why is it important to have a 'consistent brand voice' across social media platforms?(2marks)
a) To confuse the audience
b) To limit creativity in posts
c) To comply with social media regulations
d) To ensure your brand is easily recognizable and relatable
16)Why is video editing important in content creation?(2marks)
a) It adds unnecessary effects.
b) It helps in organizing and enhancing the video content.
c) It makes videos longer.
d) It reduces the quality of the video.
17) Which of the following is a benefit of graphic designing in content creation?(2marks)
a) Makes content harder to understand.
b) Reduces the appeal of the content.
c) Enhances visual appeal and engagement.
d) Increases production time without benefits.
18)How can video editing improve the storytelling aspect of a video?(2marks)
a) By adding random clips.
b) By organizing the footage to create a coherent narrative.
c) By cutting out all dialogue.
d) By making the video shorter.
19)What role does graphic design play in branding?(2marks)
a) It has no significant role.
b) It helps in creating a consistent and recognizable visual identity.
c) It confuses the audience.
d) It is only used for advertisements.
20)Which software is commonly used for video editing? (2marks)
a) Adobe Photoshop
b) Microsoft Word
c) Adobe Premiere Pro
d) Google Chrome
21)Why is video content effective in social media marketing?(2marks)
a) Videos tend to be more engaging and shareable than other content forms
b) It's the only type of content allowed on social media
c) Video content is cheaper to produce than photos
d) Videos are easier to create than written content
22) What is a 'social media campaign'?(2marks)
a) A one-time post on social media
b) A coordinated marketing effort on social media platforms towards a specific goal
c) An effort to remove all social media profiles
d) A legal petition against social media platforms
23)What is 'user-generated content' in social media marketing?(2marks)
a) Content created by the social media platform itself
b) Content exclusively created by professional marketers
c) Only negative reviews and comments
d) Content created and shared by users, often featuring or promoting a brand
24)Which metric measures the total number of social interactions divided by the number of impressions? (2marks)
a) Conversion rate
b) Engagement rate
c) Click-through rate
d) Follower growth rate
25)What is the benefit of 'live streaming' on social media for brands?(2marks)
a) To avoid real-time interaction
b) To reduce audience reach
c) To solely focus on recorded content
d) To provide a more authentic and interactive experience
26)What is the main benefit of using 'Facebook Insights' for a business page? (2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
27)What role do 'followers' play in social media marketing? (2marks)
a) They decrease the visibility of posts
b) They are irrelevant to marketing efforts
c) They form the primary audience and potential customers
d) They only provide technical support
28)What is the purpose of 'Instagram Stories'?(2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
29)Why is it important to have a 'consistent brand voice' across social media platforms?(2marks)
a) To confuse the audience
b) To limit creativity in posts
c) To comply with social media regulations
d) To ensure your brand is easily recognizable and relatable
30)What is a 'Profile Picture' used for in social media marketing?(2marks)
a) To display a random image
b) To identify and differentiate profiles
c) To track user location
d) To measure website traffic
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