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FYBA - Tools for Content Creation
1) What is the most popular social media platform as of 2024? (2marks)
a) Facebook
b) Instagram
c) Twitter
d) TikTok
2) Which social media platform is best for B2B marketing?(2marks)
a) LinkedIn
b) Facebook
c) Instagram
d) Twitter
3)What is the primary purpose of social media marketing? (2marks)
a) To entertain friends and family
b) To conduct online polls only
c) To promote products or services and engage with customers
d) To replace all other forms of advertising
4)What is a 'hashtag' used for on social media platforms? (2marks)
a) To increase email subscribers
b) To categorize posts and facilitate search
c) For private messaging
d) To change account settings
5)Which type of content is best for visual storytelling on social media? (2marks)
a) Text-only posts
b) Email newsletters
c) Infographics and videos
d) Spreadsheets
6) What is the main benefit of using 'Facebook Insights' for a business page?(2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
7)Why is video content effective in social media marketing? (2marks)
a) Videos tend to be more engaging and shareable than other content forms
b) It's the only type of content allowed on social media
c) Video content is cheaper to produce than photos
d) Videos are easier to create than written content
8) What is a 'social media campaign'?(2marks)
a) A one-time post on social media
b) A coordinated marketing effort on social media platforms towards a specific goal
c) An effort to remove all social media profiles
d) A legal petition against social media platforms
9) What is 'user-generated content' in social media marketing?(2marks)
a) Content created by the social media platform itself
b) Content exclusively created by professional marketers
c) Only negative reviews and comments
d) Content created and shared by users, often featuring or promoting a brand
10) Which metric measures the total number of social interactions divided by the number of impressions?(2marks)
a) Conversion rate
b) Engagement rate
c) Click-through rate
d) Follower growth rate
11)Which type of content is best for visual storytelling on social media?(2marks)
a) Text-only posts
b) Email newsletters
c) Infographics and videos
d) Spreadsheets
12) What is the main benefit of using 'Facebook Insights' for a business page? (2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
13)What role do 'followers' play in social media marketing?(2marks)
a) They decrease the visibility of posts
b) They are irrelevant to marketing efforts
c) They form the primary audience and potential customers
d) They only provide technical support
14)What is the purpose of 'Instagram Stories'? (2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
15) Why is it important to have a 'consistent brand voice' across social media platforms?(2marks)
a) To confuse the audience
b) To limit creativity in posts
c) To comply with social media regulations
d) To ensure your brand is easily recognizable and relatable
16)Why is video editing important in content creation?(2marks)
a) It adds unnecessary effects.
b) It helps in organizing and enhancing the video content.
c) It makes videos longer.
d) It reduces the quality of the video.
17)Which of the following is a benefit of graphic designing in content creation?(2marks)
a) Makes content harder to understand.
b) Reduces the appeal of the content.
c) Enhances visual appeal and engagement.
d) Increases production time without benefits.
18)How can video editing improve the storytelling aspect of a video?(2marks)
a) By adding random clips.
b) By organizing the footage to create a coherent narrative.
c) By cutting out all dialogue.
d) By making the video shorter.
19)What role does graphic design play in branding?(2marks)
a) It has no significant role.
b) It helps in creating a consistent and recognizable visual identity.
c) It confuses the audience.
d) It is only used for advertisements.
20)Which software is commonly used for video editing?(2marks)
a) Adobe Photoshop
b) Microsoft Word
c) Adobe Premiere Pro
d) Google Chrome
21) Why is having good graphic design skills beneficial for college students?(2marks)
a) It’s only useful for art students.
b) It’s a waste of time.
c) It enhances their ability to create visually appealing presentations and projects.
d) It’s irrelevant in most fields.
22)Which of the following is NOT a key aspect of video editing?(2marks)
a) Cutting and trimming clips
b) Adding transitions and effects
c) Improving audio quality
d) Writing the script
23)How can graphic design contribute to the effectiveness of social media posts? (2marks)
a) By making them look boring.
b) By enhancing their visual appeal, making them more likely to be shared and liked.
c) By adding too much information.
d) By making the text harder to read.
24)What is a common tool used in graphic designing? (2marks)
a) Adobe Illustrator
b) Microsoft Excel
c) Notepad
d) Google Maps
25)Why is it important to use Instagram analytics for content creation?(2marks)
a)To guess what content might be popular
b) To understand audience demographics and engagement
c) To see how many followers your friends have
d) To compare Instagram with other social media platforms
26) Which metric on YouTube analytics helps you understand how long viewers are watching your videos? (2marks)
a) Subscriber count
b) Watch time
c)Likes and dislikes
d)Comments
27)On Instagram, what does the "reach" metric indicate?(2marks)
a) The number of likes on a post
b) The total number of followers you have
c) The number of unique accounts that have seen your post
d) The number of comments on a post
28)which statement satisfies the practice of establishing a memorable reputation for a product or a company?(2marks)
a) branding
b) balance
c) line
d) tint
29) which is white, any shade of gray and black are considered neutrals(2marks)
a) color
b) value
c) line
d) None
30)The elements of art the principle that help to organized rules for dynamical(2marks)
a) optical illusion
b) The elements of art/design
c) Principles of design
d) Graphic design
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