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Robotics & AI
Technology Tools for Job Placement
1) What is the primary purpose of social media marketing?(2marks)
a) To entertain friends and family
b) To conduct online polls only
c) To promote products or services and engage with customers
d) To replace all other forms of advertising
2) Which platform is commonly used for collaborative document creation in real-time?(2marks)
a) Google Docs
b) Microsoft Word
c) Adobe Acrobat
d) Paint
3) What is a key element to enhance your LinkedIn profile effectively? (2marks)
a) Adding personal opinions
b) Using jargon extensively
c) Uploading a professional profile picture
d) Keeping work experiences vague
4) What is an elevator pitch video primarily designed to do? (2marks)
a) Share your entire work history
b) Provide a brief overview of your skills and experiences
c) Mimic a Hollywood movie trailer
d) Demonstrate your cooking skills
5) Which activity is part of industry trends research and presentation?(2marks)
a) Reading fiction novels
b) Analyzing market reports and studies
c) Watching cat videos on YouTube
d) Ignoring competitor actions
6) What is a common challenge faced in LinkedIn Learning?(2marks)
a) Limited course selection
b) Lack of practical exercises
c) Overly simplified content
d) High subscription cost
7) What is a key aspect of effective resume crafting?(2marks)
a) Including irrelevant experiences
b) Using fancy fonts and colors
c) Tailoring it to the job description
d) Making it excessively long
8) Which activity contributes to content creation and online presence?(2marks)
a) Engaging in heated arguments on social media
b) Sharing cat memes
c) Writing blog posts related to your expertise
d) Only posting selfies
9)What is a strategic approach for mock interview strategies? (2marks)
a) Memorizing scripted responses
b) Ignoring the interviewer's questions
c) Practicing active listening
d) Avoiding eye contact
10) How can effective time management techniques aid in professional development?(2marks)
a) By increasing stress levels
b) By enhancing productivity and reducing procrastination
c) By ignoring deadlines
d) By constantly multitasking
11) What is a common role-play scenario for conflict resolution training? (2marks)
a) Competing for a promotion
b) Ignoring the conflict and hoping it resolves itself
c) Blaming others for the issue
d) Avoiding communication with the conflicting party
12) What is a key trait assessed in emotional intelligence assessments?(2marks)
a) Ability to suppress emotions
b) Capacity for empathy and self-awareness
c) Aggressiveness in communication
d) Ignoring others' feelings
13)What is an effective strategy for networking event organization?(2marks)
a) Not providing any refreshments to save costs
b) Focusing solely on large-scale events
c) Encouraging interactive sessions and icebreakers
d) Avoiding invitations to industry leaders
14)How can cover letters be tailored effectively?(2marks)
a) By sending a generic template to all job applications
b) By addressing the hiring manager as "To whom it may concern"
c) By highlighting specific achievements and skills relevant to the job
d) By avoiding any mention of past experiences
15)Which social media platform is commonly used for building a professional presence?(2marks)
a) Instagram for personal updates
b) Snapchat for sharing daily activities
c) LinkedIn for networking and industry updates
d) TikTok for entertainment
16)What is a key aspect of effective diversity and inclusion discussions?(2marks)
a) Ignoring different perspectives
b) Promoting stereotypes
c) Encouraging open dialogue and respect for all viewpoints
d) Excluding certain groups from the conversation
17)What is a key skill assessed in public speaking and presentation practice?(2marks)
a) Speaking softly to avoid attention
b) Using complex jargon to confuse the audience
c) Delivering clear and engaging messages
d) Reading directly from slides
18)How can effective project management contribute to successful outcomes?(2marks)
a) By ignoring project timelines and milestones
b) By promoting chaos and disorganization
c) By fostering clear communication and efficient resource allocation
d) By avoiding project planning and documentation
19) What is a key element of effective negotiation skills?(2marks)
a) Being inflexible and refusing to compromise
b) Listening actively and understanding the other party's perspective
c) Using aggressive tactics to dominate the conversation
d) Avoiding negotiations altogether
20)What is a common outcome of effective workplace communication? (2marks)
a) Increased conflict and tension
b) Decreased productivity and morale
c) Improved collaboration and innovation
d) Limited transparency and trust
21)What is the primary function of an email marketing campaign? (2marks)
a) To send spam emails to random recipients
b) To communicate only with existing customers
c) To deliver personalized messages and promotional offers to targeted audiences
d) To flood inboxes with irrelevant content
22)What is the main purpose of conducting market research? (2marks)
a) To guess market trends based on personal opinion
b) To gather data about competitors only
c) To understand consumer behavior and preferences
d) To manipulate consumer choices for profit
23)What is the primary goal of content marketing?(2marks)
a) To create content solely for search engine optimization
b) To flood social media platforms with irrelevant posts
c) To engage with potential customers and provide valuable information
d) To confuse the audience with complex language
24)What is the primary purpose of customer relationship management (CRM) software?(2marks)
a) To ignore customer feedback and complaints
b) To track customer interactions and improve customer satisfaction
c) To increase spam emails to customers
d) To decrease customer engagement
25)What is the main objective of conducting A/B testing in digital marketing?(2marks)
a) To randomly select marketing strategies without analyzing results
b) To confuse the target audience with inconsistent messages
c) To compare the performance of different variations and optimize campaigns
d) To rely solely on intuition for decision-making
26)What is the primary purpose of using social media analytics tools?(2marks)
a) To post content without analyzing its performance
b) To track engagement and measure the effectiveness of social media campaigns
c) To hide social media posts from followers
d) To limit social media interactions
27)What is the primary objective of influencer marketing?(2marks)
a) To avoid collaboration with industry influencers
b) To manipulate consumer perceptions without transparency
c) To leverage the influence of individuals to promote products or services
d) To disregard influencer recommendations
28)What is the main purpose of a landing page in digital marketing?(2marks)
a) To confuse visitors with irrelevant information
b) To redirect visitors to random websites
c) To capture visitor information and encourage specific actions
d) To decrease website traffic
29)What is the primary objective of search engine optimization (SEO)?2marks)
a) To decrease website visibility in search engine results
b) To manipulate search engine algorithms
c) To improve website ranking and increase organic traffic
d) To ignore keyword research
30)What is the primary goal of lead generation in marketing?(2marks)
a) To decrease the number of potential customers
b) To engage only with existing customers
c) To attract and convert prospects into potential customers
d) To avoid customer interactions
31)What is the main purpose of a call-to-action (CTA) in marketing?(2marks)
a) To confuse the audience with conflicting messages
b) To discourage audience engagement
c) To prompt specific actions from the audience
d) To ignore audience preferences
32)What is the primary objective of brand positioning?2marks)
a) To blend in with competitors and avoid differentiation
b) To confuse consumers with inconsistent messaging
c) To differentiate a brand and create a unique market presence
d) To disregard brand identity
33)What is the main purpose of conducting customer surveys?(2marks)
a) To avoid feedback from customers
b) To gather insights into customer satisfaction and preferences
c) To manipulate customer opinions
d) To discourage customer engagement
34)What is the primary objective of using pay-per-click (PPC) advertising?(2marks)
a) To increase organic website traffic
b) To decrease website visibility in search engine results
c) To drive targeted traffic to a website and pay only for clicks
d) To avoid website visits
35)What is the main purpose of creating buyer personas in marketing?(2marks)
a) To ignore customer demographics and preferences
b) To tailor marketing strategies to specific audience segments
c) To exclude potential customers from marketing campaigns
d) To generalize customer preferences
36)What is the primary goal of using customer segmentation in marketing?(2marks)
a) To treat all customers the same way
b) To personalize marketing strategies based on shared characteristics
c) To avoid understanding customer behavior
d) To confuse customers with inconsistent messaging
37)What is the main objective of using email automation in marketing?(2marks)
a) To send irrelevant emails to random recipients
b) To decrease customer engagement
c) To personalize email communication and streamline marketing workflows
d) To ignore customer preferences
38)What is the primary purpose of using data analytics in digital marketing?(2marks)
a) To make decisions based on intuition without analyzing data
b) To ignore website performance metrics
c) To track and measure the effectiveness of marketing campaigns
d) To avoid measuring marketing ROI
39)What is the main objective of using storytelling in marketing?(2marks)
a) To confuse the audience with inconsistent narratives
b) To engage with customers emotionally and convey brand messages effectively
c) To discourage customer interactions
d) To avoid connecting with the audience
40)What is the primary purpose of conducting a competitive analysis in marketing?(2marks)
a) To ignore competitors' strategies and actions
b) To gather insights into competitors' strengths and weaknesses
c) To manipulate competitors' perceptions
d) To avoid understanding market dynamics
Practical- Section B
1) LinkedIn Profile Enhancement, Describe five strategies to enhance your LinkedIn profile effectively.(20marks)
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