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Robotics & AI
Tools for Content Creation
1) What is the purpose of 'Instagram Stories'?(2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
2) Why is it important to have a 'consistent brand voice' across social media platforms? (2marks)
a) To confuse the audience
b) To limit creativity in posts
c) To comply with social media regulations
d) To ensure your brand is easily recognizable and relatable
3) What is a 'Profile Picture' used for in social media marketing?(2marks)
a) To display a random image
b) To identify and differentiate profiles
c) To track user location
d) To measure website traffic
4) What is the primary purpose of social media marketing?(2marks)
a) To entertain friends and family
b) To conduct online polls only
c) To promote products or services and engage with customers
d) To replace all other forms of advertising
5) What is the main benefit of using 'Facebook Insights' for a business page?(2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
6) Which social media platform is primarily focused on visual content, like photos and videos?(2marks)
a) Twitter
b) LinkedIn
c) Instagram
d) Reddit
7)Which social media platform allows users to share short, 15-second video clips? (2marks)
a) Facebook
b) Instagram
c) Twitter
d) TikTok
8) What feature on Twitter allows users to share their thoughts or updates in 280 characters or less? (2marks)
a) Reels
b) Stories
c) Tweets
d) Posts
9) What type of content typically consists of a series of images or graphics that convey information or tell a story?(2marks)
a) Infographic
b) Podcast
c) Blog post
d) Webinar
10) Which content type is best suited for providing in-depth information on a specific topic and is commonly written in a conversational tone?(2marks)
a) Podcast
b) Webinar
c) Blog post
d) Infographic
11) What does the acronym "SEO" stand for in content creation? (2marks)
a) Social Engagement Optimization
b) Search Engine Optimization
c) Social Media Optimization
d) Site Enhancement Overdrive
12) What is the primary goal of content curation?(2marks)
a) To create original content from scratch
b) To share content created by others that is relevant to your audience
c) To delete outdated content from your website
d) To hide content from search engines
13) Which social media platform offers features like "Boost Post" and "Promote" to increase the visibility of content?(2marks)
a) LinkedIn
b) Twitter
c) Facebook
d) Pinterest
14) What is the term for paid advertising that appears in search engine results when users search for specific keywords?(2marks)
a) Display ads
b) Social media ads
c) Search ads
d) Native ads
15) Which metric measures the percentage of website visitors who leave without taking any action, such as clicking on a link or making a purchase?(2marks)
a) Bounce rate
b) Click-through rate
c) Conversion rate
d) Engagement rate
16) What does the term "CTR" stand for in content analytics?(2marks)
a) Click Through Ratio
b) Click Through Revenue
c) Click Through Rate
d) Click Through Response
17) What is the term for optimizing website content to rank higher in search engine results pages? (2marks)
a) Social media optimization
b) Content curation
c) Search engine optimization
d) Content marketing
18) Which factor is NOT considered in on-page SEO optimization?(2marks)
a) Keyword density
b) Page load speed
c) External backlinks
d) Meta tags
19) Which platform is often used for distributing long-form content, such as ebooks and whitepapers?(2marks)
a) Twitter
b) LinkedIn
c) Instagram
d) Snapchat
20) What is content repurposing?(2marks)
a) Deleting old content
b) Using the same content across all platforms without changes
c) Creating new content from existing content in different formats or for different purposes
d) Copying content from other sources
21)Which metric measures the average time users spend on a webpage? (2marks)
a) Bounce rate
b) Session duration
c) Click-through rate
d) Engagement rate
22) What is content personalization?(2marks)
a) Creating generic content for mass consumption
b) Customizing content to meet the individual preferences and needs of specific users or audience segments
c) Deleting user-specific data
d) Ignoring user feedback
23) What is the benefit of content collaboration?(2marks)
a) Increased competition between collaborators
b) Reduced workload and resources required for content creation
c) Decreased reach and visibility
d) Limited creativity in content production
24) What does content governance involve?(2marks)
a) Allowing unrestricted access to content creation tools
b) Implementing processes and guidelines to ensure the quality, consistency, and compliance of content across an organization
c) Deleting all user-generated content
d) Ignoring content feedback from users
25) What is content integration?(2marks)
a) Isolating content from other business processes
b) Incorporating content creation, management, and distribution into broader organizational workflows and systems
c) Deleting content from certain platforms
d) Using outdated content for marketing purposes
26) What is the role of content moderation?(2marks)
a) Allowing all types of content without any restrictions
b) Ensuring that content meets community guidelines and standards
c) Deleting all user-generated content
d) Promoting controversial content only
27) Which of the following is a current trend in content creation?(2marks)
a) Ignoring social media platforms
b) Focusing solely on text-based content
c) Embracing interactive and multimedia-rich content formats
d) Limiting content distribution channels
28)What is content accessibility?(2marks)
a) Restricting access to content for certain user groups
b) Ensuring that content is available and usable by individuals with disabilities
c) Deleting accessible content
d) Ignoring user feedback on accessibility issues
29) What is a content syndication strategy?(2marks)
a) Sharing content across multiple social media platforms
b) Republishing content on third-party websites or platforms to reach a wider audience
c) Deleting all published content
d) Ignoring promotional activities
30) What is the purpose of content security measures? (2marks)
a) Exposing content to security risks
b) Protecting content from unauthorized access, use, and distribution
c) Deleting all user-generated content
d) Ignoring cybersecurity threats
31) What does content lifecycle management involve?(2marks)
a) Deleting all outdated content
b) Managing content from creation to deletion or archiving, including planning, creation, publication, distribution, and retirement
c) Ignoring content feedback from users
d) Restricting access to content management tools
32) Why is collecting feedback important in content creation?(2marks)
a) To ignore user preferences
b) To limit content improvements
c) To understand audience preferences and improve content quality
d) To delete user-generated content
33) What is content attribution?(2marks)
a) Deleting content ownership information
b) Recognizing and crediting the original creators or sources of content
c) Claiming ownership of others' content
d) Ignoring copyright laws
34) What is the purpose of content quality assurance?(2marks)
a) To delete all published content
b) To ensure that content meets established quality standards and objectives
c) To ignore user feedback on content quality
d) To limit content accessibility
35) What is content automation?(2marks)
a) Manual content creation process
b) Automating repetitive content-related tasks using technology or software solutions
c) Deleting all automated content
d) Ignoring technological advancements
36) Which of the following is an example of owned media in content distribution?(2marks)
a) Social media ads
b) Third-party websites
c) Influencer partnerships
d) Company website or blog
37) What is content targeting? (2marks)
a) Creating content for a broad, undefined audience
b) Tailoring content to specific audience segments based on demographic, behavioral, or psychographic factors
c) Deleting targeted content
d) Ignoring audience preferences
38) Which content format is commonly used for delivering audio content?(2marks)
a) Podcast
b) Infographic
c) eBook
d) Webinar
39) What type of content is typically formatted as a long-form written document? (2marks)
a) Podcast
b) Infographic
c) eBook
d) Webinar
40) What is the purpose of creating an editorial calendar?(2marks)
a) To plan social events
b) To schedule content creation and publication
c) To organize office supplies
d) To list employee schedules
Practical- Section B
1) Analyze the performance of a recent social media post using data and metrics provided. Based on the insights gathered, propose two actionable strategies to improve engagement and reach for future posts (20marks)
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