top of page
Robotics & AI
Tools for Content Creation
1) What is the most popular social media platform as of 2023? (2marks)
a) Facebook
b) Instagram
c) Twitter
d) TikTok
2) What is the recommended aspect ratio for Instagram photos? (2marks)
a) 1:1
b) 16:9
c) 4:3
d) 2:1
3) Which social media platform is best for engagement?(2marks)
a) Pinterest
b) Facebook
c) Instagram
d) LinkedIn
4) Which of the following is a key objective of social media marketing?(2marks)
a) Increasing print media visibility
b) Building brand awareness
c) Enhancing telemarketing efforts
d) Expanding billboard advertising
5) What type of content is commonly shared on social media platforms?(2marks)
a) Physical brochures
b) TV commercials
c) Social media posts
d) Radio jingles
6) Which social media platform is popular for visual content and storytelling?(2marks)
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn
7)What is the term for the practice of promoting a brand or product through influential individuals on social media? (2marks)
a) Native advertising
b) Affiliate marketing
c) Influencer marketing
d) Content marketing
8) What is the term for the process of creating and sharing valuable content to attract and engage a target audience? (2marks)
a) Social media advertising
b) Social media optimization
c) Content marketing
d) Social media management
9) How can businesses measure the success of their social media marketing efforts?(2marks)
a) Through the number of followers gained
b) Through the number of likes on posts
c) Through social media analytics and metrics
d) Through the number of shares on posts
10) Which social media platform is particularly effective for targeting younger demographics?(2marks)
a) Instagram
b) Facebook
c) Twitter
d) LinkedIn
11) __________ is the ability to cause or contribute to a change in an opinion or behavior (2marks)
a) Influencer
b) Getting Influenced
c) Influence
d) All of the Above
12) The majority of companies run their affiliate programs to promote their products and services, such as ____, and Hostgator.(2marks)
a) Amazon
b) Flipkart
c) Snapdeal
d) All of the Above
13) Which social media platform is best for video marketing?(2marks)
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn
14) Which type of content is best for visual storytelling on social media?(2marks)
a) Text-only posts
b) Email newsletters
c) Infographics and videos
d) Spreadsheets
15) What is the main benefit of using 'Facebook Insights' for a business page?(2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
16) What role do 'followers' play in social media marketing?(2marks)
a) They decrease the visibility of posts
b) They are irrelevant to marketing efforts
c) They form the primary audience and potential customers
d) They only provide technical support
17) What is the purpose of 'Instagram Stories'? (2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
18) Why is it important to have a 'consistent brand voice' across social media platforms? (2marks)
a) To confuse the audience
b) To limit creativity in posts
c) To comply with social media regulations
d) To ensure your brand is easily recognizable and relatable
19)What is a 'Profile Picture' used for in social media marketing?(2marks)
a) To display a random image
b) To identify and differentiate profiles
c) To track user location
d) To measure website traffic
20) What is the primary purpose of social media marketing?(2marks)
a) To entertain friends and family
b) To conduct online polls only
c) To promote products or services and engage with customers
d) To replace all other forms of advertising
21)What is the main benefit of using 'Facebook Insights' for a business page? (2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
22) Which social media platform is primarily focused on visual content, like photos and videos?(2marks)
a) Twitter
b) LinkedIn
c) Instagram
d) Reddit
23) Which social media platform allows users to share short, 15-second video clips?(2marks)
a) Facebook
b) Instagram
c) Twitter
d) TikTok
24) What feature on Twitter allows users to share their thoughts or updates in 280 characters or less?(2marks)
a) Reels
b) Stories
c) Tweets
d) Posts
25) What type of content typically consists of a series of images or graphics that convey information or tell a story?(2marks)
a) Infographic
b) Podcast
c) Blog post
d) Webinar
26) Which content type is best suited for providing in-depth information on a specific topic and is commonly written in a conversational tone?(2marks)
a) Podcast
b) Webinar
c) Blog post
d) Infographic
27) What does the acronym "SEO" stand for in content creation?(2marks)
a) Social Engagement Optimization
b) Search Engine Optimization
c) Social Media Optimization
d) Site Enhancement Overdrive
28)What is the primary goal of content curation?(2marks)
a) To create original content from scratch
b) To share content created by others that is relevant to your audience
c) To delete outdated content from your website
d) To hide content from search engines
29) Which social media platform offers features like "Boost Post" and "Promote" to increase the visibility of content?(2marks)
a) LinkedIn
b) Twitter
c) Facebook
d) Pinterest
30) What is the term for paid advertising that appears in search engine results when users search for specific keywords? (2marks)
a) Display ads
b) Social media ads
c) Search ads
d) Native ads
31) Which metric measures the percentage of website visitors who leave without taking any action, such as clicking on a link or making a purchase? (2marks)
a) Bounce rate
b) Click-through rate
c) Conversion rate
d) Engagement rate
32) What does the term "CTR" stand for in content analytics?(2marks)
a) Click Through Ratio
b) Click Through Revenue
c) Click Through Rate
d) Click Through Response
33) What is the term for optimizing website content to rank higher in search engine results pages?(2marks)
a) Social media optimization
b) Content curation
c) Search engine optimization
d) Content marketing
34) Which factor is NOT considered in on-page SEO optimization?(2marks)
a) Keyword density
b) Page load speed
c) External backlinks
d) Meta tags
35) Which platform is often used for distributing long-form content, such as ebooks and whitepapers?(2marks)
a) Twitter
b) LinkedIn
c) Instagram
d) Snapchat
36) What type of email is sent automatically to subscribers after they take a specific action, such as making a purchase or signing up for a newsletter?(2marks)
a) Broadcast email
b) Transactional email
c) Limited creativity
d) Newsletter email
37) What is the term for the action of a user clicking on a link within an email, social media post, or webpage? (2marks)
a) Conversion
b) Click-through
c) Engagement
d) Impression
38) Which social media metric measures the total number of interactions (likes, comments, shares) divided by the total number of followers?(2marks)
a) Follower growth rate
b) Engagement rate
c) Click-through rate
d) Conversion rate
39) Which tool is commonly used for creating and editing images for social media posts? (2marks)
a) Adobe Photoshop
b) Microsoft Word
c) Google Docs
d) Notepad
40) What is the purpose of a content calendar in content planning?(2marks)
a) To schedule social media posts only
b) To track competitors' content
c) To plan and organize content creation and publishing schedules
d) To delete outdated content
Practical- Section B
1) Create a branded visual for social media promotion across multiple platforms (e.g., Instagram, Facebook, Twitter). Ensure consistency in branding elements while adapting the design to fit the specific requirements of each platform (20marks)
Upload File
Upload supported file (Max 15MB)
Submit
Successfully Submitted
bottom of page
