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Robotics & AI
Technology Tools for Job Placement
1) What is the primary objective of using affiliate marketing programs?(2marks)
a) To decrease website traffic
b) To collaborate with external partners to promote products or services in exchange for commissions
c) To avoid partnerships with external entities
d) To manipulate consumer choices
2) What is the main purpose of conducting multivariate testing in digital marketing?(2marks)
a) To rely solely on intuition for decision-making
b) To test multiple variables simultaneously to determine the most effective combination
c) To avoid analyzing website performance metrics
d) To manipulate website visitors
3) Which of the following Google Suite applications is used for creating and editing documents?(2marks)
a) Google Sheets
b) Google Docs
c) Google Slides
d) Google Forms
4) What is the cloud-based storage service provided by Google Suite called?(2marks)
a) Google Drive
b) Google Cloud
c) Google Files
d) Google Storage
5) Which Google Suite application is primarily used for creating and managing spreadsheets?(2marks)
a) Google Docs
b) Google Sheets
c) Google Slides
d) Google Forms
6) What is the name of the tool in Google Sheets used for performing calculations and data analysis?(2marks)
a) Formula Maker
b) Calculation Wizard
c) Functions
d) Analyze Tool
7) Which Google Suite application is used for creating and delivering presentations?(2marks)
a) Google Sheets
b) Google Docs
c) Google Slides
d) Google Forms
8) What is the primary purpose of customer relationship management (CRM) software?(2marks)
a) To ignore customer feedback and complaints
b) To track customer interactions and improve customer satisfaction
c) To increase spam emails to customers
d) To decrease customer engagement
9)What is the main objective of conducting A/B testing in digital marketing?(2marks)
a) To randomly select marketing strategies without analyzing results
b) To confuse the target audience with inconsistent messages
c) To compare the performance of different variations and optimize campaigns
d) To rely solely on intuition for decision-making
10) What is the primary purpose of using social media analytics tools?(2marks)
a) To post content without analyzing its performance
b) To track engagement and measure the effectiveness of social media campaigns
c) To hide social media posts from followers
d) To limit social media interactions
11) What is the primary objective of influencer marketing? (2marks)
a) To avoid collaboration with industry influencers
b) To manipulate consumer perceptions without transparency
c) To leverage the influence of individuals to promote products or services
d) To disregard influencer recommendations
12)What is the main purpose of a landing page in digital marketing?(2marks)
a) To confuse visitors with irrelevant information
b) To redirect visitors to random websites
c) To capture visitor information and encourage specific actions
d) To decrease website traffic
13)What is the primary objective of search engine optimization (SEO)?(2marks)
a) To decrease website visibility in search engine results
b) To manipulate search engine algorithms
c) To improve website ranking and increase organic traffic
d) To ignore keyword research
14)What is the primary goal of lead generation in marketing?(2marks)
a) To decrease the number of potential customers
b) To engage only with existing customers
c) To attract and convert prospects into potential customers
d) To avoid customer interactions
15) What is the main purpose of a call-to-action (CTA) in marketing?(2marks)
a) To confuse the audience with conflicting messages
b) To discourage audience engagement
c) To prompt specific actions from the audience
d) To ignore audience preferences
16)What is the primary objective of brand positioning?(2marks)
a) To blend in with competitors and avoid differentiation
b) To confuse consumers with inconsistent messaging
c) To differentiate a brand and create a unique market presence
d) To disregard brand identity
17)What is the main purpose of conducting customer surveys?(2marks)
a) To avoid feedback from customers
b) To gather insights into customer satisfaction and preferences
c) To manipulate customer opinions
d) To discourage customer engagement
18)Which section of a LinkedIn profile allows users to showcase their work experience and skills?(2marks)
a) Connections
b) Feed
c) Profile
d) Jobs
19)What feature on LinkedIn allows users to endorse the skills listed on other users' profiles?(2marks)
a) Like
b) Share
c) Endorse
d) Recommend
20)What is the purpose of a LinkedIn headline?(2marks)
a) To summarize a user's professional experience and skills
b) To share personal updates with connections
c) To post job listings
d) To send direct messages to recruiters
21)Which feature on LinkedIn allows users to request recommendations from their connections?(2marks)
a) Endorsements
b) Recommendations
c) Messages
d) Connections
22)What is the primary purpose of a resume? (2marks)
a) To list personal hobbies and interests
b) To provide a summary of an individual's work experience, skills, and education
c) To share social media profiles
d) To promote products or services
23)Which section of a resume typically includes a candidate's contact information?(2marks)
a) Skills
b) Education
c) Experience
d) Header
24)What is the recommended file format for submitting a resume electronically?(2marks)
a) PDF
b) Word document
c) Excel spreadsheet
d) PowerPoint presentation
25) What is the purpose of a resume objective or summary statement?(2marks)
a) To list educational qualifications
b) To provide an overview of career goals and qualifications
c) To include contact information
d) To list previous job titles
26)Which section of a resume highlights an individual's previous employment history?(2marks)
a) Skills
b) Education
c) Experience
d) Summary
27)What is the term for a resume that highlights a candidate's skills and accomplishments rather than a chronological work history?(2marks)
a) Functional resume
b) Chronological resume
c) Combination resume
d) Targeted resume
28)How can cover letters be tailored effectively?(2marks)
a) By sending a generic template to all job applications
b) By addressing the hiring manager as "To whom it may concern"
c) By highlighting specific achievements and skills relevant to the job
d) By avoiding any mention of past experiences
29)Which social media platform is commonly used for building a professional presence?(2marks)
a) Instagram for personal updates
b) Snapchat for sharing daily activities
c) LinkedIn for networking and industry updates
d) TikTok for entertainment
30) What is a key aspect of effective diversity and inclusion discussions?(2marks)
a) Ignoring different perspectives
b) Promoting stereotypes
c) Encouraging open dialogue and respect for all viewpoints
d) Excluding certain groups from the conversation
31)What is a key skill assessed in public speaking and presentation practice?(2marks)
a) Speaking softly to avoid attention
b) Using complex jargon to confuse the audience
c) To prompt specific actions from the audience
d) Reading directly from slides
32)How can effective project management contribute to successful outcomes?(2marks)
a) By ignoring project timelines and milestones
b) By promoting chaos and disorganization
c) By fostering clear communication and efficient resource allocation
d) By avoiding project planning and documentation
33) What is a key element of effective negotiation skills?(2marks)
a) Being inflexible and refusing to compromise
b) Listening actively and understanding the other party's perspective
c) Using aggressive tactics to dominate the conversation
d) Avoiding negotiations altogether
34)What is a common outcome of effective workplace communication?(2marks)
a) Increased conflict and tension
b) Decreased productivity and morale
c) Improved collaboration and innovation
d) Limited transparency and trust
35)What is the primary function of an email marketing campaign?(2marks)
a) To send spam emails to random recipients
b) To communicate only with existing customers
c) To deliver personalized messages and promotional offers to targeted audiences
d) To flood inboxes with irrelevant content
36)What is the main purpose of using social listening in digital marketing?(2marks)
a) To avoid feedback from customers
b) To monitor online conversations and understand customer sentiment
c) To bombard social media with promotional content
d) To disregard customer feedback
37)What is the primary objective of using customer feedback in marketing?(2marks)
a) To overlook customer opinions and preferences
b) To improve products or services based on customer input
c) To discourage customer engagement
d) To manipulate customer perceptions
38)What is the main purpose of conducting a SWOT analysis in marketing?(2marks)
a) To ignore internal and external factors affecting a business
b) To identify strengths and weaknesses, as well as opportunities and threats in the market
c) To avoid understanding market dynamics
d) To manipulate market trends
39)What is the primary goal of using inbound marketing strategies?(2marks)
a) To bombard customers with irrelevant content
b) To attract and engage potential customers through valuable content and experiences
c) To decrease website traffic
d) To ignore customer preferences
40)What is the main objective of using customer journey mapping in marketing?(2marks)
a) To confuse customers with inconsistent experiences
b) To understand and improve the customer's interactions with a brand across various touchpoints
c) To disregard customer experiences
d) To avoid analyzing customer behavior
Practical- Section B
1)LinkedIn Networking Strategy: Describe five strategies to grow and strengthen your professional network on LinkedIn(20marks)
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