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Robotics & AI
Tools for Content Creation
1) What is the primary purpose of social media marketing? What is the primary purpose of social media marketing?(2marks)
a) To entertain friends and family
b) To conduct online polls only
c) To promote products or services and engage with customers
s d) To replace all other forms of advertising
2) What is a 'hashtag' used for on social media platforms?(2marks)
a) To increase email subscribers
b) To categorize posts and facilitate search
c) For private messaging
d) To change account settings
3) Which type of content is best for visual storytelling on social media?(2marks)
a) Text-only posts
b) Email newsletters
c) Infographics and videos
d) Spreadsheets
4) What is the main benefit of using 'Facebook Insights' for a business page?(2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To decrease follower count
d) To add more friends to your profile
5) What role do 'followers' play in social media marketing?(2marks)
a) They decrease the visibility of posts
b) They are irrelevant to marketing efforts
c) They form the primary audience and potential customers
d) They only provide technical support
6) Which social media platform is primarily focused on visual content, like photos and videos?(2marks)
a) Twitter
b) LinkedIn
c) Instagram
d) Reddit
7) What is a 'social media content calendar'? (2marks)
a) A schedule for posting content on social media platforms
b) A tool to track competitors' posts
c) A calendar that marks social media holidays only
d) A diary for recording personal events
8) What is the purpose of 'analytics' in social media marketing? (2marks)
a) To design graphics for posts
b) To provide insights into post performance and audience behavior
c) To decrease follower count
d) To increase the cost of marketing
9) What is 'influencer marketing' on social media?(2marks)
a) Ignoring online trends and influencers
b) Collaborating with users who have a significant following to promote a product or service
c) Solely using automated posting tools
d) Focusing only on traditional advertising methods
10)What does 'boosting a post' mean on platforms like Facebook?(2marks)
a) Deleting a post
b) Posting the same content repeatedly
c) Reducing the visibility of a post
d) Paying to increase the reach and visibility of a post
11) Why is video content effective in social media marketing?(2marks)
a) Videos tend to be more engaging and shareable than other content forms
b) It's the only type of content allowed on social media
c) Video content is cheaper to produce than photos
d) Videos are easier to create than written content
12) What is a 'social media campaign'?(2marks)
a) A one-time post on social media
b) A coordinated marketing effort on social media platforms towards a specific goal
c) An effort to remove all social media profiles
d) A legal petition against social media platforms
13) What is 'user-generated content' in social media marketing?(2marks)
a) Content created by the social media platform itself
b) Content exclusively created by professional marketers
c) Only negative reviews and comments
d) Content created and shared by users, often featuring or promoting a brand
14) Which metric measures the total number of social interactions divided by the number of impressions?(2marks)
a) Conversion rate
b) Engagement rate
c) Click-through rate
d) Follower growth rate
15) What is the benefit of 'live streaming' on social media for brands?(2marks)
a) To avoid real-time interaction
b) To reduce audience reach
c) To solely focus on recorded content
d) To provide a more authentic and interactive experience
16) What is 'social media advertising'?(2marks)
a) Using social media platforms to deliver promotional content to a targeted audience
b) Avoiding the use of social media for promotions
c) Posting only non-promotional content
d) Limiting interactions to direct messages
17)What is the most popular social media platform as of 2023? (2marks)
a) Facebook
b) Instagram
c) Twitter
d) TikTok
18) What is the recommended aspect ratio for Instagram photos?(2marks)
a) 1:1
b) 16:9
c) 4:3
d) 2:1
19) Which social media platform is best for engagement?(2marks)
a) Pinterest
b) Facebook
c) Instagram
d) LinkedIn
20) Which of the following is a key objective of social media marketing?(2marks)
a) Increasing print media visibility
b) Building brand awareness
c) Enhancing telemarketing efforts
d) Expanding billboard advertising
21) What type of content is commonly shared on social media platforms?(2marks)
a) Physical brochures
b) TV commercials
c) Social media posts
d) Radio jingles
22) Which social media platform is popular for visual content and storytelling? (2marks)
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn
23) What is the term for the practice of promoting a brand or product through influential individuals on social media?(2marks)
a) Native advertising
b) Affiliate marketing
c) Influencer marketing
d) Content marketing
24) What is the term for the process of creating and sharing valuable content to attract and engage a target audience?(2marks)
a) Social media advertising
b) Social media optimization
c) Content marketing
d) Social media management
25) How can businesses measure the success of their social media marketing efforts?(2marks)
a) Through the number of followers gained
b) Through the number of likes on posts
c) Through social media analytics and metrics
d) Through the number of shares on posts
26) Which social media platform is particularly effective for targeting younger demographics?(2marks)
a) Instagram
b) Facebook
c) Twitter
d) LinkedIn
27) __________ is the ability to cause or contribute to a change in an opinion or behavior.(2marks)
a) Influencer
b) Getting Influenced
c) Influence
d) All of the Above
28)The majority of companies run their affiliate programs to promote their products and services, such as ____, and Hostgator(2marks)
a) Amazon
b) Flipkart
c) Snapdeal
d) All of the Above
29) Which social media platform is best for video marketing?(2marks)
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn
30) Which type of content is best for visual storytelling on social media?(2marks)
a) Text-only posts
b) Email newsletters
c) Infographics and videos
d) Spreadsheets
31)What is the main benefit of using 'Facebook Insights' for a business page?(2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
32) What role do 'followers' play in social media marketing?(2marks)
a) They decrease the visibility of posts
b) They are irrelevant to marketing efforts
c) They form the primary audience and potential customers
d) They only provide technical support
33) What is the purpose of 'Instagram Stories'?(2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
34) Why is it important to have a 'consistent brand voice' across social media platforms?(2marks)
a) To confuse the audience
b) To limit creativity in posts
c) To comply with social media regulations
d) To ensure your brand is easily recognizable and relatable
35) What is a 'Profile Picture' used for in social media marketing?(2marks)
a) To display a random image
b) To identify and differentiate profiles
c) To track user location
d) To measure website traffic
36)What is the primary purpose of social media marketing?(2marks)
a) To entertain friends and family
b) To conduct online polls only
c) To promote products or services and engage with customers
d) To replace all other forms of advertising
37) What is the main benefit of using 'Facebook Insights' for a business page? (2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
38)Which social media platform is primarily focused on visual content, like photos and videos?(2marks)
a) Twitter
b) LinkedIn
c) Instagram
d) Reddit
39)What is a 'social media content calendar'?(2marks)
a) A schedule for posting content on social media platforms
b) A tool to track competitors' posts
c) A calendar that marks social media holidays only
d) A diary for recording personal events
40) What is the benefit of 'live streaming' on social media for brands?(2marks)
a) To avoid real-time interaction
b) To reduce audience reach
c) To solely focus on recorded content
d) To provide a more authentic and interactive experience
Practical- Section B
1) Design a customized thumbnail for a hypothetical cooking tutorial video. Focus on creating a visually appealing thumbnail that accurately represents the content of the video(20marks)
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