ATKT Sem1 - CC | OLL School For Skill

1) What is the most popular social media platform as of 2023? (2marks)

a) Facebook

b) Instagram

c) Twitter

d) Tik Tok

2)What is the recommended aspect ratio for Instagram photos? (2marks)

a) 1:1

b) 16:9

c) 4:3

d) 2:1

3)Which social media platform is best for engagement? (2marks)

a) Pinterest

b) Facebook

c) Instagram

d) LinkedIn

4)Which of the following is a key objective of social media marketing? (2marks)

a) Increasing print media visibility

b) Building brand awareness

c) Enhancing telemarketing efforts

d) Expanding billboard advertising

5) What type of content is commonly shared on social media platforms? (2marks)

a) Physical brochures

b) TV commercials

c) Social media posts

d) Radio jingles

6) Which social media platform is popular for visual content and storytelling?(2marks)

a) Facebook

b) Instagram

c) Twitter

d) LinkedIn

7) What is the term for the practice of promoting a brand or product through influential individuals on social media? (2marks)

a) Native advertising

b) Affiliate marketing

c) Influencer marketing

d) Content marketing

8) What is the term for the process of creating and sharing valuable content to attract and engage a target audience? (2marks)

a) Social media advertising

b) Social media optimization

c) Content marketing

d) Social media management

9) How can businesses measure the success of their social media marketing efforts?(2marks)

a) Through the number of followers gained

b) Through the number of likes on posts

c) Through social media analytics and metrics

d) Through the number of shares on posts

10)Which social media platform is particularly effective for targeting younger demographics? (2marks)

a)Instagram

b)Facebook

c) Twitter

d) LinkedIn

11) __________ is the ability to cause or contribute to a change in an opinion or behavior. (2marks)

a) Influencer

b) Getting Influenced

c) Influence

d) All of the above

12) The majority of companies run their affiliate programs to promote their products and services, such as ____, and Hostgator.(2marks)

a) Amazon

b) Flipkart

c) Snapdeal

d) All of the above

13)Which social media platform is best for video marketing? (2marks)

a) Facebook

b) Instagram

c) Twitter

d) LinkedIn

14) Which type of content is best for visual storytelling on social media?(2marks)

a) Text-only posts

b) Email newsletters

c) Infographics and videos

d) Spreadsheets

15) What is the main benefit of using 'Facebook Insights' for a business page?(2marks)

a)To change the page's design

b) To track and analyze the performance of your content

c) To increase the page's loading speed

d) To add more friends to your profile

16) What role do 'followers' play in social media marketing? (2marks)

a) They decrease the visibility of posts

b) They are irrelevant to marketing efforts

c) They form the primary audience and potential customers

d) They only provide technical support

17) What is the purpose of 'Instagram Stories'? (2marks)

a) To permanently store data

b) To share content that disappears after 24 hours

c) For text-only posts

d) To increase website loading times

18) Why is it important to have a 'consistent brand voice' across social media platforms?(2marks)

a)To confuse the audience

b) To limit creativity in posts

c) To comply with social media regulations

d) To ensure your brand is easily recognizable and relatable

19) What is a 'Profile Picture' used for in social media marketing?(2marks)

a) To display a random image

b)To identify and differentiate profiles

c) To track user location

d) To measure website traffic

20) What is the primary purpose of social media marketing? (2marks)

a) To entertain friends and family

b) Speed/Duration

c) To promote products or services and engage with customers

d) To replace all other forms of advertising

Robotics & AI

ATKT-Tools for Content Creation

Practical- Section B