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Tools for Content Creation-2023
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1)Which social media platform is best for brand building?(2marks)
a) Facebook
b) Twitter
c) Instagram
d) LinkedIn
2) What is the primary purpose of social media marketing?(2marks)
a) To entertain friends and family
b) To conduct online polls only
c) To promote products or services and engage with customers
d) To replace all other forms of advertising
3) What is the main benefit of using 'Facebook Insights' for a business page? (2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
4)What is the purpose of 'analytics' in social media marketing?(2marks)
a) To design graphics for posts
b) To provide insights into post performance and audience behavior
c) To decrease follower count
d) To increase the cost of marketing
5)What is the benefit of 'live streaming' on social media for brands? (2marks)
a) To avoid real-time interaction
b) To reduce audience reach
c) To solely focus on recorded content
d) To provide a more authentic and interactive experience
6) What is the recommended aspect ratio for Instagram photos? (2marks)
a) 1:1
b) 16:9
c) 4:3
d) 2:1
7) What is the purpose of 'Instagram Stories'?(2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
8)A__________ file is the most common picture file type found on the internet (2marks)
a) .jpg
b) .psd
c) .doc
d) .fla
9)mages and graphics on a website are usually created using ______________ (2marks)
a) Adobe Premiere Pro
b) Filmora Wondershare
c) Adobe Photoshop
d) Canva
10) What are the 3 primary colors of Designing? (2marks)
a) green, red, and yellow –orange
b) Red, Green, and blue
c) Green, orange, and purple
d) Red, blue, and yellow
11) A graphical mark used to identify a company, organization, product or brand is called_______________(2marks)
a) Logo
b) Design
c) Pictogram
d) Illustration
12)In which stage do you edit videos? (2marks)
a) Pre- Production
b) Production
c) Post- Production
d) None of the above
13) Software used for video editing is? (2marks)
a) Coral Draw
b) Photoshop
c) Adobe Premiere Pro
d) All of the above
14)What is the place called where we drag all the footage while editing on editing software? (2marks)
a) Timeline
b) Transactions
c) Window
d) Library
15) Video Editing is the process of:(2marks)
a)Rearranging shots
b)Manipulating Shots
c)Applying effects
d) All of the Above
16)What are the three elements of the story?. (2marks)
a)Writing, filming, editing
b)Script, actor, director
c) Beginning, middle, end
d) None of these
17)What is the benefit of analyzing Instagram Stories' performance? (2marks)
a) To know which story had the most filters
b)To determine the best time to post
c)To see which stories had the most clicks, replies, and exits
d) To check who viewed the story
18)Which software is commonly used for photo editing? (2marks)
a)Adobe Photoshop
b) Microsoft Word
c)Final Cut Pro
d)Audacity
19)What is the main purpose of color grading in video editing? (2marks)
a) To adjust the audio levels
b) To change the frame rate of a video
c)To enhance or alter the colors for a specific look or mood
d) To compress the video for faster rendering
20)Which color is also sometimes used as an alternative to green for chroma keying? (2marks)
a) Purple
b)Blue
c) Yellow
d)Orange
21)What does the term "LUT" stand for in color grading? (2marks)
a) Light Undertone
b) Look-Up Table
c)Linear Unit Transition
d)Low Ultra Tone
22)What is influencer marketing? (2marks)
a) A type of marketing where celebrities are hired to promote products on TV
b) A strategy where brands collaborate with popular individuals on social media to promote products
c) A form of email marketing
d) A person who is a Screen Dancer
23)Which of the following platforms are most commonly used for influencer marketing? (2marks)
a) Facebook, Instagram, YouTube
b) LinkedIn, Google+, MySpace
c) Email, SMS, MMS
d) Cartoon Network and Nickelodeon
24)What is a common tool used in graphic designing?(2marks)
a) Adobe Illustrator
b) Microsoft Excel
c) Notepad
d) Google Maps
25) Why is identifying a niche important for content creation?(2marks)
a)It helps to cater to a specific audience.
b)It allows for random topic selection.
c)It ensures content is irrelevant.
d) It makes content creation more expensive.
26)What is a green screen used for in video production? (2marks)
a)To apply filters to a video
b)To create a background that can be replaced with other visuals
c) To reduce noise in audio recording
d) To change the frame rate of a video
27)Which of the following is NOT a video file format? (2marks)
a) MP4
b) AVI
c) MOV
d) PSD
28)Which tool in video editing software is used to adjust the brightness, contrast, and color of a clip? (2marks)
a) Crop tool
b) Color correction tool
c) Text tool
d) Audio mixer
29)What is the purpose of 'Instagram Stories'? (2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
30)What is a 'social media content calendar'? (2marks)
a) A schedule for posting content on social media platforms
b) A tool to track competitors' posts
c) A calendar that marks social media holidays only
d) A diary for recording personal events
31)What does the term "LUT" stand for in color grading? (2marks)
a)Light Undertone
b)Look-Up Table
c)Linear Unit Transition
d) Low Ultra Tone
32)What is influencer marketing? (2marks)
a) A type of marketing where celebrities are hired to promote products on TV
b) A strategy where brands collaborate with popular individuals on social media to promote products
c) A form of email marketing
d) A person who is a Screen Dancer
33)Which of the following platforms are most commonly used for influencer marketing? (2marks)
a) Facebook, Instagram, YouTube
b) LinkedIn, Google+, MySpace
c) Email, SMS, MMS
d) Cartoon Network and Nickelodeon
34)What is a common tool used in graphic designing? (2marks)
a) Adobe Illustrator
b) Microsoft Excel
c) Notepad
d) Google Maps
35)Why is identifying a niche important for content creation? (2marks)
a)It helps to cater to a specific audience.
b) It allows for random topic selection.
c) It ensures content is irrelevant.
d)It makes content creation more expensive.
36)Which of the following is NOT a video file format? (2marks)
a) MP4
b) AVI
c) MOV
d) PSD
37)Which tool in video editing software is used to adjust the brightness, contrast, and color of a clip? (2marks)
a) Crop tool
b) Color correction tool
c) Text tool
d) Audio mixer
38)What is the purpose of 'Instagram Stories'? (2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
39)What is a 'social media content calendar'? (2marks)
a) A schedule for posting content on social media platforms
b) A tool to track competitors' posts
c) A calendar that marks social media holidays only
d) A diary for recording personal events
40)Which type of content is best for visual storytelling on social media? (2marks)
a) Text-only posts
b) Email newsletters
c) Infographics and videos
d) Spreadsheets
41)What is the main benefit of using 'Facebook Insights' for a business page?(2marks)
a) To change the page's design
b) To track and analyze the performance of your content
c) To increase the page's loading speed
d) To add more friends to your profile
42)What is the purpose of 'Instagram Stories'?(2marks)
a) To permanently store data
b) To share content that disappears after 24 hours
c) For text-only posts
d) To increase website loading times
43)Why is it important to have a 'consistent brand voice' across social media platforms? (2marks)
a) To confuse the audience
b) To limit creativity in posts
c) To comply with social media regulations
d) To ensure your brand is easily recognizable and relatable
44)Why is video editing important in content creation? (2marks)
a) It adds unnecessary effects.
b) It helps in organizing and enhancing the video content.
c) It makes videos longer.
d) It reduces the quality of the video.
45)Which of the following is a benefit of graphic designing in content creation?(2marks)
a) Makes content harder to understand.
b) Reduces the appeal of the content.
c) Enhances visual appeal and engagement.
d) Increases production time without benefits.
46)How can video editing improve the storytelling aspect of a video? (2marks)
a) By adding random clips.
b) By organizing the footage to create a coherent narrative.
c) By cutting out all dialogue.
d) By making the video shorter.
47)Why is video content effective in social media marketing? (2marks)
a) Videos tend to be more engaging and shareable than other content forms
b) It's the only type of content allowed on social media
c) Video content is cheaper to produce than photos
d) Videos are easier to create than written content
48)What is a 'social media campaign'? (2marks)
a) A one-time post on social media
b) A coordinated marketing effort on social media platforms towards a specific goal
c) An effort to remove all social media profiles
d) A legal petition against social media platforms
49)What is 'user-generated content' in social media marketing?(2marks)
a) Content created by the social media platform itself
b) Content exclusively created by professional marketers
c) Only negative reviews and comments
d) Content created and shared by users, often featuring or promoting a brand
50)Which metric measures the total number of social interactions divided by the number of impressions? (2marks)
a) Conversion rate
b) Engagement rate
c) Click-through rate
d) Follower growth rate
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